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More About Our Team

Sarah W. Graham - Co-Founder & President of Public Relations 

sarah

​Sarah is the first half of the C.S.Graham Group. Before teaming up with her sister to launch their creative marketing agency, she dedicated nearly two decades to working in newsrooms all over the country, including in Philadelphia, Los Angeles, and New York. As a four-time Emmy Award winner and an Associated Press Award recipient for writing, she honed her skills in storytelling and brand synergy while making an impact on both national and local television. 

 

Sarah is a seasoned marketing expert, proficient in every aspect of the field, from fundamental strategies to advanced techniques. With an impressive ability to uncover compelling narratives that resonate with targeted audiences, she knows how to bring a brand’s unique story to life. Whether it's through engaging newsletters, targeted social media campaigns, grassroots initiatives, or a combination of these methods, Sarah excels at identifying the most impactful pathways for connection.

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Her approach is rooted in a deep understanding of each brand's mission and values, ensuring that every narrative she crafts is delivered with authenticity and aligns perfectly with the brand’s overall message. Sarah takes great pride in her work, finding immense satisfaction in witnessing the growth and success of the brands she helps. Her expertise not only drives engagement but fosters lasting relationships between brands and their audiences.

 

Sarah has dedicated years to planning and executing countless events, ranging from high-profile occasions like a weeklong Super Bowl coverage to numerous charity events, debates, and specials. On a national level, she has teamed up with renowned figures such as Ellen DeGeneres, Wendy Williams, and Tiki Barber. Locally, she's worked with an extensive network of talented individuals that’s simply too many to name.

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A native of the Philadelphia area, Sarah graduated cum laude from Temple University. ​​

Caroline Graham Centofante - Co-Founder & President Marketing & Operations  

Caroline

​​​Caroline is the second half of the C.S.Graham Group. With over 25 years of experience in marketing, she has built a remarkable career. For more than six years, she served as the Chief Marketing Officer at Strategic Sports Holding. Prior to that role, Caroline was Vice President at BC Sports, a division of Electronics Boutique, where she oversaw all marketing initiatives. Her journey in the field began with a national wholesale jewelry manufacturer, Craig Drake Mfg., where she focused on marketing and sales.

 

As an experienced marketing professional, Caroline blends analytical thinking with creativity and has a deep understanding of various areas including production, operations, and finance. Over the years, she's made a significant impact in the retail industry by driving sales through effective marketing and branding strategies.

 

Caroline brings a wealth of knowledge that extends beyond just marketing. With 18 years of experience in event management, media, and entertainment, she has been instrumental in coordinating hundreds of events each year featuring athletes and celebrities, all designed to create memorable experiences for attendees. Her impressive roster includes professional athletes like Brian Dawkins, Steve Carlton, Claude Giroux, Chase Utley, and Brad Lidge, as well as a dazzling fashion show with Alyssa Milano. Caroline’s extensive network is filled with sports agents and both current and retired athletes from around the globe.

 

Having grown up in the Philadelphia area, Caroline is proud to call it home. She earned her B.S. degree in Marketing with a minor in Economics from the University of Delaware.

Samantha M. Centofante - Public Relations Coordinator

Samantha

Samantha is the engine behind our media outreach. She builds targeted media lists across TV, radio, print, podcast and digital; crafts pitches and booking requests; and coordinates media tours and interviews for clients in healthcare, lifestyle, business and the nonprofit space. A Bryant University graduate with a master’s in supply chain, she was also a Division I lacrosse player and All-America East honoree, and she brings that same competitive drive to every pitch.

Maizie Gillespie - Public Relations Assistant

Maizie

Maizie supports our PR team in getting clients’ stories in front of the right audiences, helping research media opportunities, prepare pitches and materials, and keep outreach moving. She is a senior at the University of Tennessee, Knoxville, studying public relations through the Tombras School of Advertising and Public Relations, and an active member of the Public Relations Student Society of America (PRSSA) and Alpha Delta Pi. She brings strong writing skills, digital savvy and a sharp eye for deadlines to every project.

Will Baker - Creative Director & Video Producer 

will

Will is an accomplished video producer and creative leader with more than 18 years of experience in broadcast television, video production and digital content. He spent nearly two decades at FOX 29 Philadelphia, rising from Associate Producer in Sports to Executive Producer of Creative Services and Promotions, where he led promotional campaigns and oversaw video production for broadcast and digital. Will brings sharp storytelling, strong editorial judgment and deep production expertise to every project, turning creative concepts into polished visual stories that connect with audiences and deliver results.

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